# identity.md

## Organization Overview
- **Company Name:** Infinity Surfboards
- **Mission:** Infinity Surfboards specializes in high-end, high-performance surfboard and SUP designs for all ocean sport activities, aiming to create the most progressive and fastest boards on the water. The company's passion lies in producing equipment that supports rider progression while always ensuring fun.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1970, with a significant presence in Dana Point, California.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Steve Boehne, Founder
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to supporting rider progression and fostering enjoyment in ocean sports through innovative equipment.
- **Relevant Links:** [About Us](https://infinitysurf.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Infinity Surfboards operates as a custom surf company, specializing in the design and production of high-end, high-performance surfboards and SUP boards for various ocean sports.
- **Location(s) and Geographic Presence:** Primarily located in Dana Point, California, recognized as a global hub for SUP.
- **Key Partnerships and Affiliations:** Details forthcoming.